Marketing Plan for

You, A Prospective Seller

·         Prepare Price Right Market Analysis to establish fair market value looking at sold and active listings of like comparison, determining market time, market trends, and absorption rate to bring about sale in timely manner.

·         Consult with homeowner about property enhancements and staging to maximize sale, availability of checklists and/or video/CD presentations to help maximize show ability of property. There are a thousand and one tricks to helping a property look its best.

·         Advise you on financing alternative that will maximize exposure and value.

·         Use our preferred vendor list for repairs or work with our volume use savings and service oriented responsive people.

·         Prepare and complete all forms to facilitate listing including property specifics, listing agreement, agency relationships, amendments, well disclosures, property disclosures, association disclosures, septic disclosures, home warranty programs, inspections for municipalities, house inspections, listing data forms, net proceeds, showing information, county tax information, plats, and title information.

·         Arrange for reflective lawn sign placement, electronic supra lock box, web site rider.

·         DIRECT LINE with SELL PHONE on all advertising and signs answered live 8 to 8 daily by myself or a team member that is knowledgeable about your home and Blackberry Email Pager that emails directly to myself of any interest in your home from multiple web sites.

·         Property flyer with colored picture and detailed and complete information about your property.

·         Arrange and record all showings for your property through our appointment desk with hour’s 8:30 to 7:00 Monday thru Friday, 9-5 Saturday and 10-4 Sunday.

·         Screening Prospects – You won’t waste time with people who aren’t seriously interested in buying.

·         Your Property prominently displayed in our Counselor Realty Wayzata Foyer “Display of Homes”.

·         Complete a detailed  Listing Entry with all fields completed, public and agent remarks, multiple photos with proper pixels for easy downloading, media page (an area where significant property information can be detailed), secondary areas where needed, team loaded the day of listing activation with attention to detail.

·         The Team Approach – You get an entire team of Realtors and staff for the price of one, a specialist to help you every step of the way.

·         A System for Everything – Our systems allow us to attend to all the details of marketing and sale of your home so nothing goes unnoticed.

·         A Full Time Listing Manager/ Coordinator available to you during the business day to answer any questions and work on any details of the marketing and sale of your property.

·         The use of 4 different cameras for photography used on the web, print, and brochures – Minolta 35MM, Olympus iPIX, Sony Streaming Video, and Kodak 4500 Digital.

·         Team Preview and Realtor Tour the Tuesday after the activation of you listing. Realtor Luncheons are available upon request.

·         Directional Arrow and Additional Signs will be placed for your property if allowed by your municipality.

·         Advise the Counselor Realty Sales Associates of the features and benefits of your home, so they can pass this information to their waiting buyers.

·         Use our FREE MOVING VAN to move excess items in your home to better stage it for showing. It may also be used in your move to your new home within a 200-mile radius of the Twin Cities.

·         Provide attractive 4-color brochure with multiple photo format and detailed information about your property, schools, shopping, utilities, county information, parks, and places of worship. This is all done on a professional typeset format and printed by a third party vendor.

·         Provide a Brochure Box and a property brochure with information detailing price, bedrooms, square footage, your property’s unique and distinct advantages, team services that increase response and our unique property interconnectivity page that networks your property with all our listings throughout the area.

·         Advertise in the Real Estate Extra with upgrades from black and white to color, newspaper to glossy, with a 3^rd page prime position, web site directed, personally taken and selected photographs, creative and call producing text, with use of our SELL PHONE that produces marketing results.

·         Advertise in the Star Tribune Picture Classified for Thursday or Sunday using color where available with selected photos, creative text, web site directed, and use of our 8 to 8 SELL PHONE.

·         House for sale marketing card to 500 neighbors that bring interest to your property directing them to call or visit your property web site.

·         The Westmark Team Newsletter mailed to our 2500 household database with picture advertisement of your property.

·         Advertise in neighborhood specific publications that generate interest in your property.

·         Create a HOMEBOOK with property information, county tax and property information, eNeighborhoods demographics report, School Match 20 page report on your school district, disclosures of your property, property inspection (if required and selected), home warranty information, guarantee sale plan services.

·         Arrange if desired, for open houses to be held by an enthusiastic and competent agent, with a close follow up on any prospective buyers. This gives prospects an opportunity to tour your home in a leisurely, yet thorough, manner.

·         Use our contact management system with our exceptional Buyer Specialists to contact buyers that fit your property – Buyer/ Seller Profile System – Online Agent Software that matches buyers and sellers – when it matches a profile – SOLD!

·         Buyer Specialist Availability – Your home can be shown any day, anytime as long as you approve. Steve employs four Buyer Specialists that are available to show your property whenever a buyer can look at it. If a buyer drives by your home, or calls in on an ad and wants to see your home right away, we are available. If your Realtor doesn’t have a Buyer Specialist you may lose a buyer!

·         Find additional buyers for your property through position marketing in Relocation Magazines, in fact the top location of any agent in the Twin Cities.

·         Internet Web Sites for relocating buyers through monstermoving.com, realtor.com, homelog.com, gooder.com, homevalues.com, servicemagic.com, homeagain.com, ired.com, yahoo.com, homes.com, startribune.com, twincitiesmnrelocation.com, wheretolive.com that link to stevewestmark.com

·         A National Network of Realtors that give us buyer referrals though Home Agent International, Employee Relocation Counsel, National Realtor Referral Roster, Certified Residential Specialists CD-ROM, Certified Real Estate Brokerage Manager, REBAC’s Accredited Buyer Representative Directory, and Senior Real Estate Specialist Directory, Real Estate Cyber Space Designee Directory, Upgrade and Hyperlink at ired.com, and Bill Barrett Superstar Directory.

·         Extensive 24-hour exposure via the Internet with the finest upgrades available.

·         Create your personal property website with up to 12 photos, 12 streaming videos, iPIX Virtual Home Tours, upgrade text, attached disclosures, attached inspections, attached demographic information, County Browser information, Blackberry Pager instant notification, and SELL PHONE response team.

·         Your personal property web site will be emailed to the top 250 selling Realtors of the Twin Cities. This group of agents is continually upgraded and added to, and is researched by our team to maximize your exposure to one of the top sources of real estate buyers. These selling agents are researched from over 400 real estate companies of the Area Listing Service.

·         Create the top presence on realtor.com, the nations top real estate search site, with multiple pictures, iPIX virtual tour, Showcase Home upgrade (4 times the normal text upgrade), agent contact numbers and instant notification via Blackberry Pager and Our Toll Free SELL PHONE – the realtor.com upgrades are a service purchased by a realtor in a Gold, Platinum, or Diamond Package – the Westmark Team has the Diamond Package that creates the most hits on properties (72% of buyers at realtor.com click to see the Showcase Homes first).

·         You will be a FEATURED HOME at realtor.com that will double to quadruple your hits; this is a unique service of realtor.com that an agent must purchase.

·         You will be located at over 200 additional real estate web sites with multiple pictures and complete data infill information. In order for this to happen, my Listing Manager/Coordinator specifically details the data entry source to best implement the information on you property. Compare our properties on the Internet against any competing agents and see the difference.

·         Use our Guaranteed Sale Plan to remove sale contingencies on your property for move up buyer, a unique service of Counselor Realty, Inc. It works like this. When you buy one of Steve’s listings through the Westmark Team, and if your present home qualifies, and you list with Steve, we sill sell you home within 90 days or we’ll buy it ourselves.

·         Get feedback from real estate agents via phone, fax or email who have inspected you property and report it back to you with bimonthly written progress reports that includes homes that have sold in your price range, properties that you are competing against, advertising that has happened and plans that are coming up, and market changes that you need to be aware of in order to bring about your sale. You are never left wondering what’s going on!

·         Receive Detailed Web Reports from realto.com on activity of your property on a weekly basis, graphs and month at a glance summaries iLead XL.

·         Use the Counselor Realty services which are applicable to the marketing of your home with Smooth Move that includes home warranty, appraisal and inspection to facilitate a quick sale with minimum problems and hassles.

·         Work with qualified buyers and their agents to fax, mail, and email pertinent information to bring about a purchase agreement and sale.

·         Make recommendations, regarding the marketing and staging of your home, as they become pertinent to a successful sale.

·         Keep you up to date with any changes in the market, in both house prices and their financing, and advise you as to how these changes may affect the sale of your property.

·         Represent you in the presentation of all purchase agreements, including those of cooperating brokers, and help to negotiate the best possible price and terms to meet your needs; ( solding over 2300 homes ). My 30 years of experience and successful working relationships with Realtors, lenders, title companies, inspectors, and vendors will bring about the sale success you desire – we will use the best of today’s’ technology to facilitate the purchase agreement including Team Delivery Bug, three fax machines, document scanners for email, full time administrative team and express mail services.

·         Work with inspections and inspectors dealing with Radon Mitigation, Lead Disclosures, Mold Mitigation, Water Infiltration through foundations or roofs, and/or the myriad of potential problems that can be dealt with in a knowledgeable and professional manner. Guiding you through the thicket of regulations and possible pitfalls.

·         Full time Closing Manager to handle all follow-throughs during the period between acceptance of the purchase agreement and the closing. Handle all situations that may arise and keep you informed as to what is going on concerning mortgage, title, appraisal, plat drawings, water and septic certifications, disclosures, association documents, legal, contingency removals, dates-time-location of closing, walk-thru, reminders on utility changes, packing information, communications with all vendors of transaction, details leading up to closing and other closing procedures.

·         Seller’s Closer, Jean Hamel of Stewart Title to facilitate a smooth and effortless closing in less than an hour and deliver your check. Do be aware certain mortgage companies wire funds for closing and the check is not immediately available at the closing table.

·         Finalize the Closing. (Our average closing takes less than 60 minutes!). Give you a self-inking stamp of your new address plus documents mailed for your current year tax return mailed in January 2004.

·         Satisfaction Guaranteed or Your Listing Back – That’s right. When you employ The Westmark Team to sell your home, you can rest assured that your listing will me handled to your satisfaction or you can pick up the phone at any time and cancel your listing by giving us 24 hour notice. It’s that simple. Why does Steve Westmark make such an offer? Steve knows that once you have hired The Westmark Team you will notice an immediate difference. Steve gets results. In fact, Steve has helped over 2300 families buy or sell a home.

Selling your home will be one of the major financial transactions of your life. Don’t gamble. Get help from a professional and get the help of the best – The Westmark Team.